Ahrefs Brand Radar Review (2026): AI Mentions Inside Ahrefs
Ahrefs Brand Radar tracks brand mentions across AI answers and the open web, backed by a huge prompt database — great for existing Ahrefs users, but the per-platform pricing adds up and it skips Claude and Grok.
Verdict
Ahrefs Brand Radar is a strong fit if you already pay for Ahrefs — a huge prompt database and the ability to cross-reference AI mentions with branded search — but the per-platform pricing climbs fast and it doesn't track Claude or Grok.
- Category
- AI visibility tracking (add-on to Ahrefs)
- Pricing from
- Requires Ahrefs (Lite from ~$129/mo); AI indexes ~$199/mo per platform or ~$699/mo bundled
- Best for
- Existing Ahrefs users who want AI mentions beside their SEO data
- Verified
- June 2026
- Website
- ahrefs.com
Pros
- +Backed by a very large prompt database (250M+ prompts)
- +Cross-references AI mentions with branded search and web/social mentions
- +Covers six engines and scans YouTube, TikTok, and Reddit for mentions (extra module)
- +Convenient if your SEO already lives in Ahrefs
Cons
- −Per-platform AI index pricing (~$199/mo each) makes full coverage expensive (~$828–$1,148/mo reported)
- −Does not track Claude or Grok — a real gap at this price
- −Reviews note ChatGPT/Perplexity modules can underreport mentions
Brand Radar is Ahrefs' answer to AI visibility — and like Semrush's, its best argument is that your SEO data already lives there.
What is Ahrefs Brand Radar?
Brand Radar is an add-on inside the Ahrefs ecosystem that tracks how brands, products, and entities appear across AI answers and the open web. Backed by a database of 250M+ prompts, it shows share of voice over time, which domains are cited most in AI answers, and — usefully — lets you cross-reference AI mentions with branded search demand and web/social mentions, tying AI visibility back to real interest in your brand.
Key features
Brand Radar covers six engines (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot) and uniquely connects AI visibility to the rest of the Ahrefs picture: branded search demand, web mentions, and an add-on module that scans YouTube transcripts, TikTok captions, and Reddit threads for brand mentions — relevant given those are among the most-cited sources in AI answers. A free tier lets you watch custom prompts and see competitor overlap, which is a genuinely useful no-cost baseline.
Pricing
This is where Brand Radar gets expensive. It requires an Ahrefs subscription (Lite from ~$129/month), then the AI indexes are sold per platform at ~$199/month each, or bundled across six for ~$699/month, with the social module another ~$199/month. Independent reviews put typical all-in cost at ~$828–$1,148/month. Confirm current pricing at ahrefs.com.
Limitations to know
Two matter. First, despite covering six engines, Brand Radar does not track Claude or Grok — a notable omission at this price. Second, user reviews from late 2025 and early 2026 consistently note that the ChatGPT and Perplexity modules can underreport mentions. Spot-check against a manual run (see how to measure your AI visibility) before trusting the numbers for decisions.
Who should use it?
Best for existing Ahrefs users who want AI mentions cross-referenced with their SEO and branded-search data, and who value the social-mention scanning. If you're not already on Ahrefs, the all-in cost is hard to justify versus a focused daily tracker like Peec AI or Otterly.
Alternatives
The direct peer is Semrush's AI Visibility Toolkit; also see SE Ranking. Standalone trackers: Peec AI, Otterly; enterprise: Profound, Scrunch. Compare all in the best AI visibility tools; the branded-mentions angle connects to the Authority pillar.
How we review
This reviewis compiled from each vendor’s own documentation and current independent testing, and was last verified in June 2026; we re-check quarterly. Pricing and features in this space change fast — confirm current details on the vendor’s site before buying. We don’t earn affiliate commissions on the tools we cover, and we don’t accept payment for placement.
Frequently asked questions
- How much does Ahrefs Brand Radar cost?
- As of June 2026, Brand Radar requires an active Ahrefs subscription (Lite from ~$129/month). The AI indexes are sold per platform at ~$199/month each, or bundled across six platforms for ~$699/month, with the YouTube/TikTok/Reddit module another ~$199/month. Independent reviews put typical all-in cost around $828–$1,148/month. Confirm current pricing at ahrefs.com.
- What does Ahrefs Brand Radar track?
- It tracks how brands, products, and entities appear across AI platforms (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot), search engines, and web pages — share of voice over time, most-cited domains, and cross-referencing AI mentions with branded search. It also scans YouTube transcripts, TikTok captions, and Reddit threads via an add-on module.
- What are Ahrefs Brand Radar's limitations?
- It doesn't track Claude or Grok, the per-platform pricing makes full coverage costly, and user reviews from late 2025/early 2026 note the ChatGPT and Perplexity modules can underreport mentions. Validate accuracy against a manual spot-check before relying on it.
- Is there a free version of Ahrefs Brand Radar?
- There's a free tier that lets you watch custom prompts, see which engines surface your brand, and view competitor overlap, backed by the large prompt database. It's a useful free baseline; the paid AI indexes add depth and history.