The AEO curriculum
12 guided courses across three tiers, sequenced in the order you should learn them. Every lesson pairs clear objectives and a knowledge check with the canonical article it reuses, so you learn in order without losing the source. Finish a course to earn its certificate — and they stack toward full AEO mastery.
- Foundation(2)
- →Practitioner(6)
- →Specialist(4)
Foundation2 courses
Start here. What AEO is, how AI answer engines actually work, and the Canon framework — the two courses everything else builds on.
AEO Foundations
The complete beginner's course in Answer Engine Optimization — what it is, how engines choose what to cite, the Canon framework, and the core moves to become the source AI quotes.
AI & LLMs for Marketers
A plain-English course in how AI language models actually work — training, RAG, hallucination, and knowledge cutoffs — so you can make smart AEO decisions grounded in how the machines really behave.
Practitioner6 courses
Go deep on the craft — writing, technical, authority, tooling, strategy, and measurement. Take these in any order once the Foundation is done.
AEO Tools Mastery
Master the AI visibility tooling stack — choosing, running, and getting value from trackers across budgets and team sizes. A Practitioner-tier course that turns the Tools library into a working measurement operation and earns a stackable Tier 2 badge.
Authority and Off-Site AEO
Earn the off-site authority answer engines trust — mentions over links, Reddit, digital PR, and a clean entity. A Practitioner-tier course that turns the Off-Site Playbooks into an authority program and earns a stackable Tier 2 badge.
Technical AEO
Make your site technically eligible to be cited — crawlable, renderable, fast, and verifiable. A Practitioner-tier course that turns the Technical cluster into a working checklist and earns a stackable Tier 2 badge.
Writing for Answer Engines
Write passages AI will quote — answer-first, evidenced, right-sized, and structured for extraction. A Practitioner-tier course that turns the writing-craft cluster into a repeatable workflow and earns a stackable Tier 2 badge.
AEO Strategy
Make and defend the case for AEO — business case, ROI, cost of inaction, budget, team, and moat. A Practitioner-tier course that turns the Strategy cluster into a leadership playbook and earns a stackable Tier 2 badge.
AEO Measurement
Measure what matters in AEO — share of voice, per-engine tracking, prompt sets, competitors, and traffic impact. A Practitioner-tier course that turns the Measurement cluster into a running program and earns a stackable Tier 2 badge.
Specialist4 courses
Apply AEO to your context — small business, content operations, local and multi-location, and ecommerce.
AEO for Small Business
Get a small business found, recommended, and cited by AI on limited time and budget — the highest-leverage moves, a 30-day plan, and solo execution.
AEO Content Operations
Run AEO content at scale — a repeatable brief-to-refresh system with quality gates that protect citability as volume grows.
Local & Multi-Location AEO
Get a local or multi-location business recommended by AI — answer-first local content, consistent NAP and entity signals, and a recognized brand across the web.
Ecommerce & Product AEO
Get products recommended and cited by AI shopping — product pages, feeds, buying guides, reviews, and the shift to agentic commerce.