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AEO Canon · the reference for answer-engine optimization
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Lesson 1 of 6

Write Content AI Will Quote

Engines quote passages, not pages. This lesson is the craft of writing the quotable passage.

Learning objectives

  • ▸Define the quotable passage.
  • ▸Apply the answer-first, evidence, right-size loop.
  • ▸Test a passage by reading it lifted out.

The lesson

Read the full lesson →How to Write Content AI Will QuoteAnswer engines quote passages, not pages. To get cited, lead with the answer, write self-contained passages of 120–180 words under question-shaped headings, and back every claim with evidence. This is the writer's craft of being the source AI repeats.4 min read

Key takeaways

  • ▸Engines cite passages — write the sentence you want quoted, first.
  • ▸Profound found 44% of citations come from the first third of a page.
  • ▸If it makes sense lifted out, it is citable.

Knowledge check

Knowledge check

0 / 2

  1. 1. What unit do engines quote?

  2. 2. Where does most citation opportunity live?