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Lesson 3 of 6

Question-Shaped Headings

AI queries are questions; headings that mirror them win the match. This lesson converts labels into real questions.

Learning objectives

  • ▸Convert label headings into questions.
  • ▸Mirror real, conversational query language.
  • ▸Structure a page around questions.

The lesson

Read the full lesson →How to Use Question-Shaped HeadingsQuestion-shaped headings phrase your H2s as the exact questions people ask AI, so engines can match a query to your passage and readers can scan for their question. Learn how to convert label headings into questions, mirror real query language, and structure a page around them.3 min read

Key takeaways

  • ▸Seer found most AI citations are an exact-question match.
  • ▸'Pricing' becomes 'How much does it cost?'
  • ▸One question per heading, answer-first beneath.

Knowledge check

Knowledge check

0 / 2

  1. 1. Why phrase headings as questions?

  2. 2. Which is the better heading rewrite?