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Lesson 5 of 6

sameAs & Authoritative Profiles

Use the sameAs property and authoritative profiles to link your identities into one entity engines trust — for clarity, not as a citation trick.

Learning objectives

  • ▸Explain what sameAs declares.
  • ▸Choose which profiles belong in sameAs.
  • ▸Use sameAs for entity clarity, not citation tricks.

The lesson

Read the full lesson →The sameAs Strategy: Connecting Your EntityThe schema.org sameAs property links your entity to its authoritative reference pages — Wikipedia, Wikidata, official profiles — so engines can confidently merge them into one identity. It won't directly lift citations, but it's a core disambiguation signal. Here's the JSON-LD and how to use it.3 min read

Key takeaways

  • ▸sameAs links your Organization/Person to authoritative profiles, asserting one identity.
  • ▸It aids entity clarity; it is not a direct citation boost.
  • ▸Point it at authoritative, corroborating sources.

Knowledge check

Knowledge check

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  1. 1. What does the sameAs property do?

  2. 2. Which URLs belong in sameAs?