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AEO Canon · the reference for answer-engine optimization

Lesson 5 of 6

Building Branded Mentions at Scale

Beyond PR, branded mentions accrue from being genuinely mention-worthy. This lesson builds a repeatable mentions program.

Learning objectives

  • Create assets worth mentioning — data, tools, a point of view.
  • Distribute across the surfaces engines read.
  • Track branded mention growth.

The lesson

Read the full lesson →How to Build Branded Mentions (the #1 AI Visibility Signal)Branded mentions — your name appearing across the web, linked or not — are the strongest controllable correlate of AI visibility. Build them by being genuinely worth mentioning everywhere your audience and the engines look.2 min read

Key takeaways

  • Original data and tools earn mentions repeatedly.
  • Distribute where engines look, not just on your own site.
  • Track mentions, not only links.

Knowledge check

Knowledge check

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  1. 1. What earns mentions repeatedly?

  2. 2. What should you track?