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Lesson 2 of 6

Audit Your Off-Site Footprint

You cannot improve authority you have not measured. This lesson audits where the web mentions and cites you — and where it does not.

Learning objectives

  • ▸Inventory your off-site mentions and citations.
  • ▸Spot the gaps competitors fill.
  • ▸Prioritize authority work by impact.

The lesson

Read the full lesson →The Off-Site Authority Audit: Score Your AI Trust SignalsAn interactive audit of the off-site signals AI engines use to decide whom to trust — score your footprint across Reddit, YouTube, Wikipedia, reviews, PR, and more, and get pointed to the gap worth fixing first.2 min read

Key takeaways

  • ▸Audit mentions across the sources engines trust.
  • ▸Find the questions and surfaces where rivals are cited and you are not.
  • ▸Prioritize by where citations actually move.

Knowledge check

Knowledge check

0 / 2

  1. 1. Why audit your off-site footprint first?

  2. 2. What is the adaptability tie-in?