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AEO Canon · the reference for answer-engine optimization
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Lesson 1 of 6

Choosing Your AI Visibility Stack

Every AI visibility tool does the same core job — track how engines cite you. This lesson is how to choose by scale, engines covered, and budget rather than feature lists.

Learning objectives

  • ▸Explain what an AI visibility tool actually measures.
  • ▸Match tool tiers to team size and budget.
  • ▸Evaluate any tracker on a fixed prompt set.

The lesson

Read the full lesson →The Best AI Visibility Tools (2026)The best AI visibility tool depends on your size and budget — Otterly and Peec AI for most teams, Profound and Scrunch for enterprises, and Ahrefs Brand Radar or Semrush's AI toolkit if you already pay for those suites.3 min read

Key takeaways

  • ▸All trackers run a prompt set on a schedule and report citation share.
  • ▸Otterly and Peec fit most teams; Profound and Scrunch are enterprise.
  • ▸Judge tools on trends across a fixed prompt set, not single readings.

Knowledge check

Knowledge check

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  1. 1. What is the core job of an AI visibility tool?

  2. 2. How should you evaluate a tracker?