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AEO Canon · the reference for answer-engine optimization
AEOCanon

Lesson 2 of 6

Modeling AEO ROI

AEO ROI comes from high-intent demand at modest incremental cost. This lesson models the value with the estimator.

Learning objectives

  • ▸Model cited-traffic value.
  • ▸Account for zero-click brand exposure.
  • ▸Frame payback to a CFO.

The lesson

Read the full lesson →What's the ROI of Answer Engine Optimization?AEO's ROI comes from capturing high-intent, high-converting demand at a modest incremental cost — most of the work reshapes existing SEO content. Use the interactive estimator on this page to size the annual value of being cited, then validate against your own analytics.3 min read

Key takeaways

  • ▸Value = queries x SOV x CTR x conversion x value.
  • ▸Ahrefs found AI traffic converted about 23x better.
  • ▸Much value is zero-click exposure the click math misses.

Knowledge check

Knowledge check

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  1. 1. Why is AEO ROI strong despite fewer clicks?

  2. 2. What does the click math miss?