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AEO Canon · the reference for answer-engine optimization
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Lesson 5 of 6

The AEO Operating Model

AEO is a cross-functional operating model with one owner for citation share. This lesson staffs and schedules it.

Learning objectives

  • ▸Name an accountable owner.
  • ▸Resource the four capabilities.
  • ▸Run the measure-fix-remeasure loop.

The lesson

Read the full lesson →How to Build an AEO Team and Operating ModelAEO isn't a new department — it's a cross-functional operating model spanning content, technical, off-site authority, and analytics, with one owner accountable for citation share. Here's how to staff it at any size, from one coordinator to a full pod, and the cadence that makes it run.3 min read

Key takeaways

  • ▸Four capabilities: content, technical, authority, analytics.
  • ▸One owner accountable for citation share.
  • ▸Run a continuous loop, not a project.

Knowledge check

Knowledge check

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  1. 1. Who should own AEO?

  2. 2. The four AEO capabilities are...