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AEO Canon · the reference for answer-engine optimization
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Lesson 1 of 6

Share of Voice in AI Search

Citation share of voice is the core AEO metric. This lesson defines and calculates it.

Learning objectives

  • ▸Define brand versus competitive share of voice.
  • ▸Calculate share of voice on a prompt set.
  • ▸Track the trend, not snapshots.

The lesson

Read the full lesson →What Is Share of Voice in AI Search?Share of voice in AI search is the percentage of your tracked questions where an engine mentions or cites your brand, measured against competitors. It's the core AEO metric because AI answers replace clicks with citations. Here's how to define, calculate, and track it — and why a single reading lies.6 min read

Key takeaways

  • ▸Share of voice is the share of tracked questions where you are cited.
  • ▸Compute it per engine; watch the trend.
  • ▸Mentions and citations are different shares of voice.

Knowledge check

Knowledge check

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  1. 1. What is AI share of voice?

  2. 2. How do you read share of voice honestly?