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Lesson 5 of 6

Track Competitor Citations

Competitive share of voice shows where rivals are cited and you are not. This lesson benchmarks competitors over time.

Learning objectives

  • ▸Add competitors to your prompt-set tracking.
  • ▸Compute competitive share of voice.
  • ▸Turn gaps into a content and authority plan.

The lesson

Read the full lesson →How Do I Know If AI Is Citing My Competitors?To know if AI cites your competitors, run a fixed set of your priority questions across the major engines on a regular schedule and log which brands get named — because AI citations are volatile and vary by engine, a one-time check isn't enough.3 min read

Key takeaways

  • ▸Track who else gets cited on your questions.
  • ▸Competitive share of voice is your slice of all brand mentions.
  • ▸Gaps become the work queue.

Knowledge check

Knowledge check

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  1. 1. What does competitor tracking reveal?

  2. 2. Competitive share of voice is...