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AEO Canon · the reference for answer-engine optimization
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Lesson 5 of 6

A Content Refresh System

Keep a growing library current so engines keep citing it — a refresh cadence prioritized by impact and decay, updated substantively, not cosmetically.

Learning objectives

  • ▸Build a refresh cadence prioritized by impact.
  • ▸Refresh substantively, not cosmetically.
  • ▸Decide what to update, merge, or retire.

The lesson

Read the full lesson →How to Build a Content Refresh SystemA content refresh system keeps your pages current on a schedule, because engines favor recent content and stale pages quietly lose citations. Assign each page a clock-speed and a next-review date, prioritize by impact and decay, and refresh substantively — not by changing the date. Includes a downloadable tracker.3 min read

Key takeaways

  • ▸Engines favor recent, maintained content; stale pages decay out of answers.
  • ▸Refresh substantively — changing the date alone does not count.
  • ▸Prioritize refreshes by impact and how fast the topic changes.

Knowledge check

Knowledge check

0 / 2

  1. 1. What counts as a real content refresh?

  2. 2. How should refreshes be prioritized?